IMAGE Studios®

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About IMAGE Studios®

Liquid Capital: $500,000

Net Worth Requirement: $1,000,000

Franchise Fees: $54,750

Royalty: 5.50%

Training and Support: Available

Home Office: Salt Lake City, UT

CEO: Jason Olsen

IMAGE Studios®

Investement Range $839,450 - $1,986,250

About IMAGE Studios® Franchise

In 2009 brothers Jason Olsen & Shaun Olsen began discussing the possibility of creating a co-working salon space that offered professionals in the beauty industry something that would truly disrupt the traditional salon business model, effectively making a much-needed shift in the industry by offering a studio salon space that catered to all beauty professionals, including hair stylists, estheticians, nail techs, massage therapists and more.  After many late night meetings, phone calls, road trips across the country (and sketches on who knows how many napkins) IMAGE Studios® became a reality as they opened their first of many locations in Salt Lake City, Utah. After their 5th location opened in 2015, they began preparations to launch IMAGE Studios® Franchise nationwide.


IMAGE Studios® builds modern and luxurious salon studios for salon professionals who are looking to open their own business, but may not want to undertake the typical investment to build out a traditional brick and mortar salon (plus manage all those employees). Think WeWork, or Regis, but custom built for salon professionals. Enjoy the strength and stability of the beauty industry, combined with the fact that we are helping create thousands of entrepreneurs across the country who have dreamed of opening their own salon but never had the chance.


Early on as IMAGE Studios® began to scale Shaun and I sat down and spent considerable time identifying our core values. We wanted to articulate what was driving us in this endeavor, and it was quickly discovered that CREATIVITY, FREEDOM & SUCCESS were the fundamental values that were important to us as founders.

There is an entire universe of values out there in the business world but these core values truly embody everything we do at IMAGE Studios®. They guide our company and define our culture, they help explain why we do business the way we do, they guide us in making decisions, and they articulate what we stand for.

These core values resonate with each person who is part of the IMAGE Studios® family which is why we find such a close connection with each of our team members, our franchisees, and our salon professionals.We are excited to show you more about this incredible opportunity that is redefining the salon industry as we know it.


IMAGE Studios® is an exclusive franchise that provides modern, high-end salon studios at affordable rates to salon professionals. Our core values of creativity, freedom and success are the driving forces that empower us collectively and embody all that we do as professionals in this industry. We strive to improve the communities we live in with the creation, support and growth of independent franchisees across the country. Our concept is simple: we provide an incredible space an atmosphere through our franchise system; our people bring the passion, talent and clientèle to their space. Together, we create an intoxicating formula for success.



Our proven business model provides a platform for beauty professionals to have the opportunity to open their own salon easily without the typical investment that would be required to open their own business. We also provide ongoing training and education to your salon professionals, which helps them run their business effectively. First time entrepreneurs and experienced business owners alike can benefit from this incredible opportunity.



IMAGE is everything (and this is the beauty industry) so beautiful space matters. We are the leading luxury brand in the salon suite industry with locations across the country. We create stunning co-working spaces for salon professionals who want to start their own business, providing them the tools and resources to stay at the top of their game.


Our concept is simple: we provide an incredible space and atmosphere for salon professionals – they bring their passion, talent, and clientele. Together we create an intoxicating formula for success.

Are you looking for a franchise that services professionals in the one of the most robust and recession resistant industries out there? The beauty industry is booming and our business model provides a platform for salon professionals such as hair stylists, nail techs, estheticians, and massage therapists open their own salon easily without any investment.

Each IMAGE Studios® is approximately 5,000 - 6,000 square feet and house anywhere from 28 to 34 turnkey salon 'studios' that are leased to beauty professionals such as hair stylists, estheticians, nail techs and massage therapists who operate their own business within their studio. It's like a mini-mall of hair salons all under one roof. Our systems, strategic marketing and the appeal of our brand is what makes IMAGE so great.

Our co-working salon studios are creating beauty entrepreneurs across the country, and we provide ongoing training and support to them as well. Our philosophy is to support, educate, and empower beauty pros to the next level in their career.

  • When salon professionals move into an IMAGE Studios they can take advantage of several benefits:
  • Most of them earn 40-50% more income - they no longer work on commission or hourly, so they can keep 100% of their revenue 
  • They now have the ability to manage their own schedules, working when they want, and how they want
  • Their clients enjoy the studio environment because it gives them one-on-one time with their professional which is important to them 
  • They can decorate their spaces to fit their personality, allowing them to customize things down to the smallest detail
  • They can make additional revenue by selling their own products and services
  • They can maximize their take home pay by utilizing our IMAGE PRO smartphone app, which is a tool that serves as their own virtual personal assistant
  • They receive our Business Startup Manual, as well as our Studio Design Style Guide to help them launch their new business easily, taking the fear and risk out of opening their own salon



Our IMAGE PRO app by Gloss Genius is an all-in-one platform with an intuitive interface, making it easy to schedule appointments, take payments, manage clients, and so much more.

It includes everything salon professionals need to grow their business at IMAGE Studios®:

  • Social media templates
  • Expense management tools
  • 24/7 customer support
  • Sales reports and analytics
  • Inventory management
  • Client stats and reporting to increase retention
  • Facebook integration
  • Services color coding
  • Online booking directly from
  • Educational resources
  • SEO website creation
  • Personal webpage creation on our corporate page
  • Chargeback protection
  • Plus hundreds of other features!


The right candidate for an IMAGE Studios® franchise is someone who enjoys being on the cutting edge and wants to be first at a whole new look in an emerging industry with tremendous growth potential. Our brand is pioneering a new look and business model that is changing the salon industry from the inside out, and we’re looking for people who want to take this incredible concept to select markets across the country.

Those who may not be familiar with the beauty industry or have extensive business management and ownership experience are not excluded from our selection process. Most of all, having excellent people skills, organizational skills, and the desire to help others succeed is critical. We have the right system to help any of our new franchisee experience success as an IMAGE Studios® operator. From the very beginning our core values have been CREATIVITY + FREEDOM + SUCCESS. These core values are critically important to us and we only seek individuals who possess those same values. Together we can create an intoxicating formula for success.

Ready to learn more? - Contact Us

This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by the franchise only in a state if first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if provided with an appropriate franchise disclosure document.

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