About Concrete Craft Franchise

As passionate craftspeople, we are North America’s #1 trusted resource for decorative concrete and lasting value.

For exceptional stone work at a fraction of the cost of the real thing, Concrete Craft offers decorative concrete overlays for stained, stamped and resurfaced concrete, including vertical concrete resurfacing and seat walls. Offering more options than other decorative concrete companies, Concrete Craft restores and enhances patios, driveways, pool decks, walkways, interior floors, vertical walls and entryways. Joining the HFC family of brands in 2014 as American Decorative Concrete and rebranding as Concrete Craft in 2015, expanded the HFC family with endless possibilities to create interior and exterior faux stone finishes ranging from authentic looking polished marble to hand-crafted flagstone and cobblestone, including wood plank stamps for realistic hardwood floors.

Over 12 years of testing and formulating processes and products has resulted in proprietary techniques for realistic surfaces, textures and colors, and an exclusive MasterPro™ concrete resurfacing system of Concrete Craft branded products that deliver exceptional quality and value to every customer. Concrete Craft is the largest decorative concrete franchise in the U.S., serving homeowners and business owners, backed by the strength and infrastructure of Home Franchise Concepts’ nationwide family of brands.

Now’s The Time

Now, more than ever, is the ideal time to move forward and take advantage of the proven home-based franchise opportunities from Home Franchise Concepts. Getting started now by exploring our award-winning home service brands will help you decide on a journey to owning a successful franchise business that can provide lucrative earning potential, family business benefits, a flexible work schedule, and greater overall career security. HFC is even providing additional incentives for new franchisees during this time by delaying fees and negotiating better pricing with product manufacturers and vendors to help ensure franchisee success.

Vision & Core Values

“We are passionate about providing an opportunity for people from all walks of life and backgrounds to own their own business and own their own lives. We do this by providing them with programs, products and services that consumers recognize as their “go-to” brands. We provide superior training, support and leadership to our owners so they become as successful as they want to be. Our strong network of business owners consistently trained and supported is the perfect way to distribute high-quality products and services to consumers whose lives we touch.”

Our Values Speak Volumes

Trust, transparency, collaboration, commitment and caring. It all adds up to a culture focused on care – caring about our franchisees, our customers, and the communities our franchisees support. And it culminates with a steadfast commitment to giving back to those less fortunate through programs such as Homes for our Troops and Wounded Warriors.

• TRUST
• COLLABORATION
• TRANSPARENCY
• COMMITMENT
• CARING

Our Home Office, Designed with Care

With state-of-the-art, dual training facilities, multiple “huddle” and conference rooms that spur creativity, and an interior inspired by science and psychology that offers a calm, caring and collaborative environment, our new headquarters offers the perfect “runway” for our franchisees success. And yes, we’re in walking distance from the Orange County John Wayne airport which is right across the street from our headquarters!

Build a Strong Business, With a Proven System

For more than 25 years, Home Franchise Concepts (HFC) has been helping people realize the dream of owning a low-cost, home-based franchise in the home services industry. People from all walks of life have built thriving franchise businesses realizing their personal and professional goals.

With a 1,700-strong franchisee network across more than 10,000 cities in North America and Mexico, we’re uniquely positioned to ensure entrepreneurial success in the world of franchising. Built on core values of trust, collaboration, transparency, commitment and caring, our proven business models, provide a life-changing opportunity for independent franchise owners to take control of their financial futures.

We do this with immersive, hands-on training, comprehensive marketing support driving brand awareness, and a results-based leadership team that are here to support our franchisees.

To that end, our new 38,000 sq. ft. state-of-the-art Franchise Support Center in Irvine, CA, offers world-class training and business development to keep our franchise owners out in front of the competition and on the cutting edge of business practices and technologies.

Unparalleled support, innovative products and services, and our commitment to continued double-digit growth validate our claim that “there’s no place like Home Franchise Concepts!”.

Ready to learn more? - Contact Us