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About Deka Lash


Liquid Capital: $80,000

Net Worth Requirement: $450,000

Franchise Fees: $59,900

Royalty: 6%

Training and Support: Available

Home Office: Canonsburg, PA

CEO: Michael Blair

Deka Lash

Investement Range $212,212 - $570,525


About Deka Lash Franchise

Deka Lash is an industry leading Eyelash Extension brand. A Deka Lash franchise is a unique concept in the eyelash extension market. Deka Lash features a customer focused, one-of-a-kind experience. We pioneered the semi-private lash station that doesn't isolate customers or employees. The Deka Lash team provides marketing, financial, operational, and staffing support. We take pride in our family-like environment, and it shows.

Who Are the Founders?

Jennifer and Michael Blair founded Deka Lash in 2011. Jennifer is the authority of individually applied eyelash extensions. Starting in a one-room salon, her skill and expertise laid the foundation for rapid growth and success. By 2016 the Blairs had opened their fourth Deka Lash location in Pittsburgh. Today Deka Lash has awarded over 70 territories nationwide.

How Is Deka Lash Different?

Deka Lash is all about quality. We are different from our competition in so many ways, starting with a professional training program that we developed over the past 7 years. Our proprietary studio design features custom designed beds, chairs, and work area. Our studios provide a personalized customer experience with a check-in system that is unique to our industry. We offer an industry leading membership program that goes beyond standard packages.

Why Eyelash Extensions?

Eyelash extensions are disrupting the beauty industry. Lashes are a lifestyle, an addiction, and so much more than a fad. Lash franchises are taking business away from other elective beauty services and are becoming part of a woman’s beauty regimen. The Eyelash Extension category is on pace to open over 300 units in just a few years. Deka Lash alone has awarded 72 territories and will open 40 new stores by 2018.

What is a Day in the Life of a Franchisee?

Our franchisees have the option to be a semi-absentee owner if they choose. Our studio model allows our owners to focus on high-level decisions while using corporate provided solutions for many of the day to day tasks. Deka Lash offers full call center support, training, and more.

What Is a Good Site for a Studio?

Deka Lash is a premium eyelash extension service company. Location is an important part of your marketing efforts. A great location can actually reduce your marketing spend. Deka Lash has proven to be successful in A locations with high traffic and B+ locations with at least one preferred amplifier brand nearby. When you start the process with Deka Lash, we will review territory maps and discuss preferred population and income demographics.

What Makes Our Studio Unique?

Everything about our studio makes us unique. We have invested time and money developing proprietary fixtures, furniture, smells, sounds, and products to ensure that our studio touches all of the senses. Customers feel relaxed in our ergonomic beds and semi-private lash stations.

What Support Is Offered?

Deka Lash has made a commitment to developing a franchise that is built around support. We offer support for Marketing, Training, Operations, Site Selection, Construction and more. Deka Lash is committed to excellence and by hiring experts with franchising experience, we are able to provide the kind of support you need to be successful.

How do I Train Employees?

We have expert trainers on staff. Our proprietary training method has produced the winner of Lash Wars for volume in Las Vegas two of the last four years. We will help you every step of the way to make sure your staff will be properly trained before you open your doors.

How do I Market my Business?

Our marketing staff works diligently to produce campaigns and vet world-class partners to ensure that marketing your business is easy and efficient. Each store has its own micro-site, social media accounts, and marketing tools to help you with brand awareness, lead conversion, and tracking.

Ready to learn more? - Contact Us

This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by the franchise only in a state if first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if provided with an appropriate franchise disclosure document.

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