Alloy Personal Training

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About Alloy Personal Training


Liquid Capital: $75,000

Net Worth Requirement: $250,000

Franchise Fees: $60,000

Royalty: 7%

Training and Support: Available

Home Office: Roswell, GA

CEO: Rick Mayo

Alloy Personal Training

Investement Range $237,335 - $504,900


About Alloy Personal Training Franchise

Alloy’s personal training fitness franchise has customized personal training programs that were created in 1992.  The programs were based on a straightforward philosophy: people who get personalized coaching get better results. Today, Alloy personal training programs are among the most effective personal training and fitness assessment programs in the world for helping people who want to look and feel their absolute best.

With our team of physiologists, therapists, dieticians, and other advisory board behavioral specialists, the Alloy fitness franchise concept is a customized personal training program where cutting-edge science meets real-world, in-the-trenches experience.

Over the years, our personal training programs have been powering a variety of gyms and fitness systems. The Alloy personal training programs and fitness assessment tools are leveraged in locations across the globe. Today, we aim to bring these highly effective personal training programs to even more members and communities, through the exclusive Alloy personal training fitness franchise model, with optimal coach-to-client ratios, customized workout plans, effective fitness assessment tracking tools, flexible membership options, and more.

Why Alloy?

  • Fitness Entrepreneurship Is Rewarding

A recent survey showed people are happier when they are self-employed.1 70 percent feel they achieved work-life balance, 94 percent that made the leap said they would never go back, 55 percent felt less stress than in their regular job, and 54 percent say they are generally healthier.

What makes being self-employed as a fitness entrepreneur even better is that you don’t flip burgers, deliver pizza, or fry donuts. You help people feel happier and get healthier.

  • Significant Opportunities Exist Post COVID19

Many business leaders are optimistic about the economy in 2021 and in the decade ahead as the COVID pandemic diminishes over the year.2 Experts expect a surge in business due to pent up demand. Lower rents and attractive lease terms among other positive factors like very low interest rates and a growing marketplace for fitness services make the environment for the right fitness concepts attractive.

  • The Right Fitness Concepts Have Great Growth Potential

Research from Deloitte shows there is a shift underway in health care from measuring illness to preventing it.3 People are going to increasingly have to become CEO’s of their own health. This applies to all adults but is particularly relevant to the 50+ market. Concepts that offer high-quality customized fitness services will have tremendous growth opportunities.

  • Focused Fitness Concepts Have A Competitive Advantage

Being everything to everybody is not a good formula for success. The Alloy Personal Training concept is focused on offering high-quality personalized fitness solutions. This enables us to deliver the accountability our customers need, while providing a better fitness experience that improves loyalty. Our business formula works and our numbers prove it.

  • Unit Economics Set Us Apart

In the long-term having a sustainable and profitable business is what every entrepreneur wants. When evaluating any business opportunity, customer retention and lifetime value, profit margin, and the ratio of investment to revenues are important metrics to consider. Our retention rates are the highest in the industry and our startup investment requirements are quite reasonable.

Training And Support

The Alloy franchise management team takes the same amount of pride in training a new personal training franchise owner as we do one of our personal training club members. Leveraging the Alloy personal training franchise business concept gives you an opportunity to offer customized personal training solutions, while utilizing what you learn from the Alloy management team to build a dynamic personal training franchise and successful business.

The Alloy personal training franchise support program gives you the franchise management tools you need to make a real impact on your clients and your future.

  • Franchise Start-Up Guidance, Initial Training, Ongoing Support And Refresher Training

We will never stop giving you the franchise management advice and tools you need to thrive within your Alloy fitness training franchise – from guidance on setting up your personal training franchise location, to business management training before you open your doors, to on-site visits and remote support when you need it.

  • Equipment, Technology And Operational Tools

You’ll have access to the franchise pre-approved suppliers and vendors, and you’ll leverage useful technologies such as accounting software platforms, a unique CRM system including KPI measurement tools and other reporting functions via our exclusive Alloy franchise management dashboard. PLUS, you’ll have access to our confidential and detailed franchise operations manual that will help you run your personal training business from day one.

  • Sales, Marketing Programs And Materials

You’ll have access to a range of franchise, marketing and fitness training materials, as well as fitness assessments and tools that will assist in the promotion and education of your local fitness business, including membership retention initiatives, templates for ads, website presence, and more.

Ready to learn more? - Contact us!

This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by the franchise only in a state if first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if provided with an appropriate franchise disclosure document.

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