About PURE BARRE STUDIO FRANCHISE

Our Signature Barre Classes

Taught by our highly-trained teachers, pure barre features four group class formats that deliver an effective total-body barre workout focused on low impact, high-intensity movements that lift and tone muscles and improve strength, agility and flexibility for every body.

1. Foundations - If you’re new to Pure Barre, or even barre, this is a great place to start. Our small group class setting will introduce you to the basic movements of Pure Barre and build confidence as you discover how our technique works and all the benefits barre has to offer.
2. Classic - Rooted in our classic technique, Pure Barre is the fastest, most effective full-body barre workout. You’ll be guided through a series of low-impact, high intensity movements that are designed to strengthen and tone your body in ways that no other technique can. Give us 50 minutes and we’ll give you the best of barre - long and lean muscle tone without the bulk.
3. Pure Empower - More cardio. More ways to crush your goals. Pure Empower is a fusion of barre and interval training designed to elevate your heart rate, build strength and rev up your metabolism. For 45 minutes, you’ll use multi-directional, dynamic movements with ankle weights and a plyometric platform to target different muscle groups simultaneously - all at an invigorating pace.
4. Pure Reform - Inspired by resistance training. Perfected by Pure Barre. Pure Reform is a total body barre workout that targets, shapes, and defines all major muscle groups through resistance‐based strength training. The 50‐minute barre class merges the elements you love from our Pure Barre technique with moves that challenge your strength, coordination and balance by using resistance bands, sliders, and the barre.

Own a Pure Barre studio

With close to 550 studios, and 600,000 passionate clients, pure barre is the largest barre brand, offering a range of effective, low-impact, full-body workouts for a broad range of fitness levels. 

Benefits of owning a Pure Barre Studio

• Strong national brand - Not only is Pure Barre the largest barre brand, it is one of the largest franchised fitness brands with close to 550 locations open across North America.
• Smart investment - Enjoy a low-cost entry, a recurring revenue model, truly exceptional EBITDA margins and the confidence in our team that has more than decades of experience in fitness franchising.
• Always evolving - The Pure Barre member experience in-studio is ever-changing with consistent updates to our class choreography and music, as well as the introduction of new classes and programming.
• Executive model - Our franchise model provides a completely scalable business, allowing you to determine your own success. Leverage development costs and national vendor relationships to launch your studio successfully.

Comprehensive Support for your Success

We believe extensive support & comprehensive training is pivotal for your success as a pure barre franchise owner.

• Real Estate - Our dedicated staff will help you in the site selection & lease negotiation to find the ideal site for your Pure Barre studio.
• Construction & Design - We'll guide you through the entire build - out process from approved layout and general construction, to interior design, music and technology.
• Sales - Enjoy comprehensive & ongoing sales training, monthly calls & expert guidance from pre-sale through to Grand Opening & into sustainability. Get introduced to our multi-channel sales process to drive sales from the start!
• Recruitment - The quality of the teacher and instruction defines a class - receive assistance hiring the most qualified instructors, general managers & sales team.
• Marketing - The minute you sign your lease, the marketing of your location begins, with personalized support to set you up with all means of generating website traffic and memberships.

Ready to learn more? - Contact Us