About Pure Barre
Liquid Capital: $100,000
Net Worth Requirement: $500,000
Franchise Fees: $60,000
Royalty: 7%
Training and Support: Available
Home Office: Irvine, CA
CEO: Sarah Luna

Investement Range $265,330 - $418,980
Pure Barre is the largest, most established barre fitness franchise in the nation. With its low-impact, high-intensity workouts, Pure Barre has developed a loyal following of members who love its inclusive and empowering fitness environment. By combining a proven business model with unparalleled brand recognition, Pure Barre offers a highly rewarding opportunity for entrepreneurs passionate about fitness and community.
Why Choose Pure Barre?
Market Leader in Barre Fitness
Pure Barre has over 600 studios and is the #1 barre brand globally. The franchise is recognized for its innovative workout techniques, including Classic, Empower, and Reform classes, which keep members engaged and coming back.
Expanding Fitness Industry
The boutique fitness market continues to grow, with consumers prioritizing wellness and personalized workout experiences. Pure Barre’s low-impact, results-driven classes meet the demand for effective and accessible fitness options.
Proven Business Model
With a subscription-based membership model, franchisees benefit from predictable, recurring revenue. Multiple revenue streams, including retail merchandise and private sessions, further enhance profitability.
Comprehensive Support
Pure Barre provides franchisees with extensive support at every step, including:
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Site selection and studio design guidance.
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Robust initial training and ongoing education.
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Marketing resources, including national campaigns and local marketing strategies.
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A dedicated business coach for operational and financial success.
Franchisee Role
As a Pure Barre franchisee, you’ll oversee:
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Studio operations and member experience.
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Hiring, training, and managing instructors and staff.
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Engaging with your local community to build brand awareness.
Frequently Asked Questions
What sets Pure Barre apart from other fitness franchises? Pure Barre’s unique barre-based workouts attract a loyal and diverse clientele. Its combination of low-impact fitness, strong community engagement, and a proven business model makes it an industry leader.
Do I need fitness experience to own a Pure Barre franchise? No. While a passion for fitness is important, most franchisees are business-minded individuals who rely on Pure Barre’s robust training and support systems to succeed.
What are the revenue streams for a Pure Barre studio? Franchisees generate income from memberships, retail sales, private sessions, and special programs or events.
Searching for more information? Download the 2024 Pure Barre Franchise Disclosure Document FDD below.
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Chat with one of our expert consultants to discover:
- Insights from current franchise owners
- What to expect in terms of ROI
- Smart financing strategies tailored for this franchise
This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by the franchise only in a state if first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if provided with an appropriate franchise disclosure document.