About The Now Massage Franchise

The NOW offers a space to escape the daily pressures of  life and recharge your energy and spirit through the healing benefits of massage therapy. The NOW has quickly become LA’s hottest new wellness destination for locals and globe-trotting influencers alike.

The NOW is designed to serve as a sanctuary from the bustling city. Our aesthetic incorporates raw elements and natural materials to create a chic minimalist oasis. Interiors are inspired by nature. Natural wood surfaces and exposed beams are coupled with sheep skins and rawhides, cactus galleries and crystal grids. All the elements are aligned with nature and form the ultimate zen environment for optimum relaxation.

The NOW’s menu was crafted with the individual in mind with fully customizable enhancements from our Deep Tissue add-on, to Calm Balm, to our wildcrafted Herbal Heat Therapy among others. Come in for a 25 minute massage after a long day or book that refreshing 80 minute deep tissue for some real you-time.

With boutiques currently open from coast to coast and steady expansion on the horizon, The NOW is looking forward to bringing our thoughtfully crafted menu with customizable enhancements, healing products and singular design aesthetic to cities all over the United States.

Restore Your Body. Reset Your Soul.

Bring next level self-care to your neighborhood now!

The NOW, a Los Angeles based massage concept, was founded on the principle that self-care is a necessity not a luxury. Designed to serve as an oasis from today’s digitally driven society, our goal is to offer high-quality, affordable massage services in an inspired setting.

The NOW has differentiated itself from key competition by connecting with the 152 million untapped Gen Z and Millennial generations and serving them affordable luxury. With a proven concept and impressive unit economics, our growing lifestyle brand is looking forward to bringing our thoughtfully-crafted menu with customizable enhancements, healing products and singular design aesthetic to cities all over the United States.

Why The Now Massage?

• impressive unit economics
• recurring and predictable revenue model
• low buildout costs
• in depth training and support through all stages of your business
• scalable model to easily allow for opening multiple units

Training and Support

• SITE SELECTION & CONSTRUCTION MANAGEMENT

The NOW guarantees favorable real estate terms including access to market comparables, expertise in negotiations and established relationships with local landlords and developers. The NOW ensures that franchise owners are comfortable and confident when selecting the right property with the best possible lease terms.

• SALES & OPERATIONS

The NOW’s operational team provides expert guidance and ongoing sales training. From pre-sale strategies, to grand opening tactics, and beyond – the NOW team will work with franchise owners to ensure they are hitting key metrics, driving membership sales, and growing the business. The NOW also conducts financial reviews and continuous interactive retail training as part of the operational support.

• MARKETING & PUBLIC RELATIONS

Unlike most franchise organizations, The NOW provides an experienced team that will manage and support: public relations, digital advertising, social media, influencer & ambassador engagement, content development, email marketing and website optimizations.

• TRAINING

Franchise owners attend an extensive training course at The NOW headquarters in Los Angeles. Members of The NOW team will go to each boutique for additional pre-opening and on-site training. The franchise owners and their team will undergo sales training and individual practice sessions to ensure the boutique’s success.

• HR SUPPORT

To assist with local recruiting efforts, The NOW provides a personalized applicant tracking system and works with partners like the International Spa Association (iSPA) and the American Massage Therapy Association (AMTA) to find the best talent for each location. Franchise owners also receive direct hands-on assistance and support by a member of The NOW executive team to ensure ultimate success in recruiting and team building.

Ready to learn more? - Contact us!