About Waxing The City Franchise

Summer Hartshorn Vasilas worked for several salons in Minneapolis and Denver beginning in the late 1990s. As Summer refined her waxing skills and found her passion in waxing, she had a dream of someday opening a studio exclusively dedicated to the craft. Taking this idea to Marilyn Hartshorn, Robin Schoh, and Alex Arlotta, Waxing the City was created to provide expert facial and body waxing—the first studio of its kind in Colorado.

From day one, the founders have been committed to hiring the best and making them even better. To ensure Waxing Standards of Excellence, every licensed esthetician at Waxing the City completes an extensive training course before they serve clients. In fact, our technicians are so skilled they even have a special name: Cerologist®. The word cerologist is derived from “cera” (Latin for wax) and “ologist” (to indicate their level of expertise).

Our Services

• WOMEN'S BODY WAXING SERVICES

Abdomen

Arms, Full

Arms, Half

Back, Full

Back, Half

Bikini, Basic

Bikini, Modified

Brazilian Bikini

Buttocks, Inner

Buttocks, Full

Legs, Full

Legs, Half

Underarms

• MEN'S BODY WAXING SERVICES

Abdomen

Arms, Full

Arms, Half

Back, Full

Back, Half Lower

Back, Half Upper

Brazilian, Basic

Brazilian, Modified

Brazilian, Full

Buttocks, Inner

Buttocks, Full

Chest

Legs, Full

Legs, Half

Underarms

• FACIAL WAXING SERVICES

Female Brow Shaping

Men's Brow Tailoring

Men's Maintenance Brow

Men's Facial Grooming Package

Between the Brows

Chin

Ears

Full Face

Lip

Neck

Nose

Sideburns

• SERVICE COMBINATIONS​

Brow Shaping & Lip Combo

Lash & Brow Tint

Female Full Leg & Bikini

Franchise Opportunities

• SOLID INVESTMENT

Body waxing is a fast-growing segment of the booming salon industry. As it continues to gain in popularity—for women and men, young and old—a business dedicated to waxing is ideally suited for all types of markets in a wide variety of communities.

• STRONG INDUSTRY

The global waxing industry is currently a 10 billion dollar industry is projected to double by 2027, with more than 34% of that revenue being generated in the United States. Moreover, industry reports show that specialty salons like waxing and nails fared well during the 2008 recession when industry revenue reached $11 billion in the US, proving consumers do not want to give up self-care and beauty even during hard times.

• GROWING BUSINESS

The national waxing industry has a lot of room for growth with only one major competitor and a handful of regional chains on the landscape. With that, Waxing the City has already built a reputation as a relatable and fun brand that gives clients an exceptional experience every time they come into a studio.

Training and Support

This is your business—but you’re never working alone. From comprehensive startup plans to ongoing operations help and innovative ideas, the support never stops at Waxing the City®.

• SITE SELECTION & LEASE NEGOTIATION

Self Esteem Brands Real Estate has partnered with some of the top local real estate brokers in all key metro areas across the U.S. and Canada. This partnership offers local knowledge and connections with developers to ensure the most competitive locations are shared with our franchisees first.

Our in-house Real Estate team has over 50 years of combined knowledge and experience that they can provide to franchisees in the form of site selection, LOI, and lease negotiations. The blend of local representation along with our Real Estate team’s guidance has proven to be a winning combination in markets both big and small, allowing us to secure quality locations and strong lease terms for all of our brands.

• FINANCING ASSISTANCE

Our financing department has a streamlined consulting process that begins with a review of your personal and business finances. We then recommend a wide range of products and services for financing your Waxing the City studio(s). These include SBA loans, financing packages, leveraging retirement funds, and making use of personal resources. Note: Franchisees of the Waxing the City® system are eligible for expedited and streamlined SBA loan processing through the SBA’s Franchise Registry Program.

• STUDIO DESIGN & CONSTRUCTION

Our construction and design department has an end-to-end project management solution to set you up with an architect, help you find contractors, obtain bids, and manage the build-out process. A standardized supply system and corporate design guide will help you seamlessly integrate Waxing The City brand elements into your studio décor, producing a welcoming, comfortable, and functional space to run your business.

• COMPREHENSIVE TRAINING

You and your staff will be supported at all levels. This includes new franchisee training tailored specifically to studio operations, plus ongoing regional workshops, advanced managerial sessions, and an annual conference. Your studio coordinators have a customized training track where they learn the art of superior client service. And our master trainers provide unrivaled technical training to ensure your licensed estheticians are certified to deliver our best-in-class waxing services.

• ONGOING SUPPORT

Waxing The City offers a host of tools and resources for our franchisees. This includes a Web-based Franchise Support Center with real-time franchise news, an online operations manual, extensive training curriculum, staff management features, and more. You can also participate in regularly scheduled conference calls and webinars for ongoing updates and education.

• MARKETING SUPPORT

Our experienced marketing team will help you generate buzz in your community. From a grand opening program that builds excitement in your market 45 days before and after your studio opens to innovative plans, programs, and promotions using custom-designed marketing pieces, you will have the tools and resources to drive studio traffic. Other innovative ways to attract clients include our corporate-level social media properties (with the option of going local) and guidelines for getting publicity through local media outlets.

Ready to learn more? Contact Us