Crumbl Cookies Franchise Cost, Profit & FDD Guide 2025

Crumbl Cookies is a fast-growing franchise business that started in 2017 in Logan, Utah. Founded by Jason McGowan and Sawyer Hemsley, the brand quickly gained national attention for its weekly rotating menu, signature chocolate chip cookies, and focus on exceptional customer service. In just a few years, Crumbl has become one of the most recognizable cookie franchises in the United States.

Crumbl Cookies Franchise Cost and Initial Investment

Thinking about opening a Crumbl Cookies franchise? The total initial investment required ranges from approximately $816,066 to $1,442,533. This estimate covers all the essentials to launch your franchise location, including real estate, equipment, training, and inventory. These costs are outlined in detail in the Franchise Disclosure Document (FDD).

Detailed Initial Investment Breakdown (Based on 2025 FDD):

• Initial Franchise Fee: $50,000
• Technology Equipment Package: $12,000 - $15,000
• Initial Box and Ingredient Package: $8,000 - $13,000
• Training & Travel Expenses: $25,000 - $35,000
• Real Estate & Improvements: $350,000 - $700,000
• Initial Rent (3 Months): $16,666 - $83,333
• Professional Fees (Architectural, Legal, Accounting): $10,000 - $50,000
• Store Equipment, Fixtures & Furniture: $253,000 - $291,000
• POS Systems & Computer Hardware: $5,500 - $18,000
• Store Signage: $12,000 - $32,000
• Opening Inventory: $10,000 - $20,000
• Business Permits, Utilities & Insurance: Included in miscellaneous costs
• Initial Marketing Expenses: Included in miscellaneous costs
• Working Capital (3 months): $61,400 - $100,200

Total Estimated Initial Investment: $816,066 to $1,442,533

Revenue Potential and Financial Performance

Potential franchisees often ask two key questions: What is the Crumbl Cookies franchise cost, and what kind of net profit can I expect? The 2025 Franchise Disclosure Document (FDD) includes detailed financial performance data, including average gross sales figures that can help you evaluate the opportunity.

Frequently Asked Questions (FAQs)

What is the total cost of opening a Crumbl cookie franchise? The total initial investment ranges from $816,066 to $1,442,533, covering startup expenses, real estate build-out, and working capital.

How many Crumbl Cookies franchise locations are there in the United States? As of mid-2025, Crumbl operates over 1,000 locations nationwide and continues to expand across the United States.

What ongoing fees do Crumbl franchisees pay? Franchisees pay an 8% royalty fee and a 2% marketing fund fee, both based on gross sales.

What financial requirements do I need to meet? You’ll need to show sufficient liquid capital and a healthy net worth to qualify as a franchisee. These help ensure you can handle both the upfront franchise cost and ongoing expenses.

Who owns Crumbl Cookies? Crumbl was founded by Jason McGowan and Sawyer Hemsley and is owned by Crumbl Enterprises LLC.

Is Crumbl Cookies a good franchise opportunity? Crumbl’s unique business model, strong brand identity, and detailed FDD make it a competitive franchise opportunity. Many locations report strong gross sales and profitability. As with any franchise business, you should review the FDD, speak with existing owners, and consult legal and financial professionals before making a decision.

Download the 2025 Crumbl Cookies Franchise Disclosure Document (FDD)

Disclaimer: The information provided here is for educational and informational purposes only. We do not guarantee the accuracy or completeness of the information for your specific circumstances. It is not professional advice, including legal, financial, or investment advice. Figures and projections are illustrative and may not reflect actual results. Regulations vary by jurisdiction and frequently change. Always consult qualified professionals before making decisions based on this information.