Swig Franchise Cost, Fees, Profit & FDD (2025)
Category: News
"Swig Menu” by Ken Lund is licensed under CC BY 2.0. Available on Flickr.
Looking to break into the food and beverage industry with a fun, proven concept? The Swig franchise might be the perfect fit. Known for its “dirty sodas” and high-energy storefronts, Swig offers a compelling franchise opportunity for entrepreneurs and business owners alike. This guide covers everything potential franchisees need to know, from initial franchise fees to operational costs and franchise model structure.
What Is a Swig Franchise?
Swig is a specialty drink franchise that originated in St. George, Utah. Credited with popularizing the dirty soda trend, Swig offers customizable sodas mixed with syrups, creams, and fruit flavors. Today, it serves thousands of loyal fans across the United States. Alongside its drinks, Swig also sells cookies and pretzel bites, making it a well-rounded QSR in the beverage space.
Since beginning to franchise in 2022, Swig has attracted significant interest from prospective franchisees due to its unique concept, simple franchise operations, and viral marketing strategies.
How to Open a Swig Franchise
Opening a Swig franchise starts with reviewing the Franchise Disclosure Document (FDD), which outlines the rights, responsibilities, and risks in the franchise relationship. From there, qualified candidates go through an application process and Discovery Day before signing the franchise agreement and beginning site development.
Download the latest Swig 2024 Franchise Disclosure Document (FDD)
Steps to Buying a Franchise:
- Submit inquiry or application
- Review the franchise disclosure document
- Attend Discovery Day
- Sign the franchise agreement
- Complete initial training
- Secure real estate and begin build-out
- Launch grand opening with Swig’s support
This process typically takes 12–18 months from start to finish.
Swig Franchise Model & Support
Swig’s franchise system is built for operational efficiency and brand consistency. The franchisor provides extensive support, including:
- Real estate and site selection assistance
- Preliminary design and layout planning
- Initial training for up to three team members
- 7-day on-site grand opening assistance
- Ongoing brand and technology updates
- Required participation in national marketing strategies
This full-service model makes it easier for small business owners to launch successfully and maintain high standards of customer service and store performance.
| Type of Expenditure | Minimum Investment | Maximum Investment |
|---|---|---|
| Initial Franchise Fee | $39,500 | $39,500 |
| Real Estate Improvements | $260,000 | $700,000 |
| Equipment, Décor & Supplies | $78,500 | $115,000 |
| POS and Technology | $12,000 | $18,500 |
| Initial Training & Travel | $3,000 | $10,000 |
| Inventory & Uniforms | $12,500 | $22,000 |
| Grand Opening Marketing Fees | $10,000 | $10,000 |
| Additional Funds (3 months) | $30,000 | $45,000 |
| Total Investment | $504,900 | $1,118,000 |
Swig Franchise Fees & Operational Costs
Once open, your ongoing costs will include:
- Royalty Fee: 7% of gross sales
- Marketing Fund Contribution: 2% of gross sales
- Technology Fees: ~$400/month
- Additional Training Fees (if applicable)
- Operational Costs: rent, labor, inventory, utilities, maintenance
Staying on top of these operational costs is vital for maintaining profitability and cash flow as a franchisee.
How Much Does a Swig Franchise Owner Make?
Although Swig does not publish average franchisee profit data publicly, their 2024 FDD includes gross sales data. Top locations have exceeded $1.5M in annual sales. Depending on expenses, net profit margins could range from 15% to 25%, which aligns with other leading types of franchise businesses in the quick-service beverage space.
Of course, franchise earnings vary by region, lease terms, and how effectively the location is managed. The best-performing Swig franchise owners focus heavily on local marketing, staffing, and customer experience.
Who Should Open a Swig?
This franchise brand is best suited for:
- Entrepreneurs and business owners seeking a hands-on opportunity
- Multi-unit operators looking to expand their portfolio
- Investors interested in small business models with scalability
- Anyone seeking a franchise opportunity with a cult following and strong social media buzz
Ideal candidates should have:
- Liquid Assets: $100,000–$300,000
- Net Worth: $500,000–$1,500,000
- A passion for customer service and team building
Pros & Cons of the Swig Franchise
Pros:
- Trendy, in-demand product or service
- Strong franchise model with defined processes
- Backed by Savory Fund, a leading restaurant PE group
- Viral marketing strategies and loyal fanbase
Cons:
- High total investment may not suit first-time buyers
- Limited franchise history (started franchising in 2022)
- Small number of franchised units (only 2 in 2024), meaning fewer benchmarks
Is Swig the Right Franchise Opportunity for You?
Swig represents one of the most exciting beverage franchise brands in the United States today. For potential franchisees who are ready to commit to excellent customer service, follow proven systems, and invest in a high-visibility concept, this could be a top contender. Whether you're a first-time franchisee or a seasoned operator looking to diversify, Swig offers a fresh take on a time-tested business.
