Squeeze Massage Franchise Cost and Requirements 2024

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About Squeeze Massage

Liquid Capital: $300,000

Net Worth Requirement: $850,000

Franchise Fees: $60,000

Royalty: 6%

Training and Support: Classroom 18 hours / On-the-job 16 hours

Home Office: Studio City, CA

CEO: Brittany Driscoll

Investement Range $543,645 - $889,521

Squeeze Massage: Best Massage Franchise of 2024 Opportunity

Background

Squeeze Massage Franchise was created by Drybar Founders Alli Webb & Michael Landau, first there wasn't a place women could get a high-quality blowout. Next they saw an opportunty to disrupt another outdated industry, spearheaded by Brittany Driscoll, the former VP of Marketing at Drybar, Squeeze leverages the experience of the Drybar team and is now revolutionizing the massage industry.

Identifying a gap in the market between the discount massage options vs expensive high-end spas, Squeeze aims to offer an accessible luxury massage experience for all. At the heart of Squeeze’s innovation is its technology. The app allows customers to manage bookings, preferences, pay and tip seamlessly—streamlining operations and improving retention among skilled therapists. Unique features include cost-inclusive special treatments and customizable room settings, which allow guests to personalize their experience down to the music and room temperature.

For franchisees, Squeeze extends robust support ranging from real estate and construction to a tailored CRM system and cutting-edge digital tools. Franchise owners also benefit from comprehensive training, ongoing operational support, and dedicated marketing guidance. A centralized Guest Services team manages communications, allowing the franchise shop team to focus solely on client experiences.

If you’re passionate about wellness and effective business management, a Squeeze franchise could be the perfect avenue to impact your community positively and build a meaningful business centered around making people feel their best.

Support and Training Offered By Squeeze

Squeeze provides extensive support and training to franchisees to ensure successful operation and compliance with their standards. Prior to opening, Squeeze assists with site selection, including providing criteria and approving sites, and offers design and construction guidance. They provide detailed operational manuals and marketing guidelines.

Franchisees receive a comprehensive initial training program, which includes classroom sessions, on-the-job training, and additional support at their Studio City, CA flagship store and on-site at the franchisee's location. After opening, Squeeze offers ongoing support through advertising from the national brand fund, local store marketing guidelines, continual system updates, social media and ongoing training for staff. They conduct regular site visits to ensure operational compliance.

Ideal Franchisee Profile for Squeeze Massage Franchise

Passionate about Wellness: Ideal candidates should have a genuine passion for health and wellness, eager to offer services that enhance physical and mental well-being.
Strong Leadership and People Skills: Prospective franchisees need to demonstrate proven leadership abilities and possess the skills necessary to foster a welcoming, customer-centric environment.

Join the Squeeze Massage Franchise today and become a part of a leading brand in the wellness industry. With its innovative business model, commitment to quality, and focus on customer satisfaction, Squeeze offers a unique opportunity to succeed in the booming health and wellness sector.

What does a Squeeze Franchise Cost?

Estimated Initial Investment: $543,645 - $889,521
Multi-unit owners are preferred
Franchise Fee: $60,000
Veterans Discount: 10% Discount on FF
Royalties: 6% of Net Sales
National Brand Fund: 2% of Net Sales
Local Store Marketing: $1,500 per month

Squeeze Franchise Reviews

Searching for more information? Download the 2023 Squeeze Massage FDD below.

Squeeze Massage FDD 2023

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