About Squeeze Massage Franchise

We want to make things better. That's why we started Drybar. There wasn't a place for a woman to get a high-end, salon-quality blowout, at an affordable price. After transforming the salon industry (130 locations and over 4,000 employees later!), we've set our sights on the massage industry. Frustrated by the options of a super-expensive massage at a high end-spa or the clunkiness of a discount chain, we knew we could make the whole massage experience way better. And guess what? We did! How? See below!

How It Works

• IT’S APP-SOLUTELY STRESS-FREE.

• • Book, pay and tip on the app. So after your massage, you can just float on out.

• EXTRAS DON’T COST EXTRA.

• • Each massage includes your choice of deep tissue, heat therapy, and aromatherapy at no additional charge.

• YOU MIGHT THINK WE’RE MIND READERS.

• But we’re not. We just save your preferences so your therapist knows what you want, each and every time.

A BRIEF HISTORY

Squeeze is the brainchild of Drybar Founders, Michael Landau & Alli Webb. When their former Drybar VP of Marketing , Brittany Driscoll, told them she was looking for a new challenge, the stars aligned and together, they created Squeeze. In partnership with their award-winning architect Josh Heitler, and Drybar Creative Director, Cam Webb, the team has their sights set on disrupting another outdated industry.

THE FEEL-GOOD REVOLUTION - GUEST LOVE

Squeeze has earned a Net Promoter Score of 82, which is higher than Starbucks, Nordstrom, and Southwest Airlines!

BECOME AN OPERATING PARTNER

The decision should be easy, peasy, Squeezy. Here's why:

1. Proven space, $12B annually with 3% YOY growth projected through 2020
2. 50+ million Americans receive massages each year
3. Abundant, high-quality supply of therapists, 385,000 in U.S.
4. Revolutionary experience drives category separation
5. Remarkable design and world-class brand, from the Founders of Drybar
6. Industry leading mobile and website technology
7. Strong commitment to people, service and community
8. Membership program designed to delight and engage loyal guests
9. Sophisticated systems and processes that drive successful, efficient operations
10. Experienced leadership focused on creating a better experience for guests, team members, & operating partners.

Site Selection, Design & Construction

In partnership with the award-winning firm of Heitler Houston Architects, our best-in-class real estate and construction project management team will guide you through the entire process from selecting your Squeeze through space planning, design, and construction project management.

We have negotiated a flat fee for real estate and construction project management as well as design and architectural services for each new Squeeze location, which is well below the industry standard for work of this caliber.

Training & Support

We’ll make it super-easy for you to open and operate your Squeeze. For example, we provide the following initial and ongoing training and support:

• Help finding a location and negotiating your lease
• Complete store design, development and construction support services
• Full integration with our customized online booking and POS systems
• Cost-savings through utilization of our centralized Guest Services center
• Comprehensive operations manual
• Comprehensive training in our Los Angeles flagship
• Centralized Squeeze “media profile” wired to each location
• Marketing support and guidance including Social Media, Public Relations, Digital Marketing and Promotional Materials
• Pre-Opening training at your newly constructed shop
• The opportunity to join a group of like-minded operating partners who will share their key learnings and successes with you

Ready to learn more? - Contact Us